During the National Day holiday in 2014, the "overcrowded" scenes continued as in previous years, with famous tourist spots such as West Lake in Hangzhou, Daming Lake in Jinan, Confucius Temple in Nanjing, and Fenghuang Ancient Town being flooded with throngs of people, bustling and lively. It's no wonder that some joked, "During the National Day holiday, two parts are for sightseeing, and eight parts are for people-watching." However, according to statistics from the National Tourism Administration, the national tourism market operated smoothly during the long holiday, but several characteristics emerged: First, ticket prices for scenic spots frequently increased, yet overall ticket revenue declined; second, tourists' travel methods became more diverse, with self-driving tours becoming the main force and cruises gaining attention; third, outbound tourism became a consumption trend.

　　During the National Day holiday in 2014, the "overcrowded" scenes continued as in previous years, with famous tourist spots such as West Lake in Hangzhou, Daming Lake in Jinan, Confucius Temple in Nanjing, and Fenghuang Ancient Town being flooded with crowds, bustling and lively. It's no wonder that some joked, "During the National Day trip, two parts are for sightseeing, and eight parts are for people-watching." However, according to statistics from the National Tourism Administration, the national tourism market operated smoothly during the long holiday, but several characteristics emerged: First, ticket prices for scenic spots frequently increased, yet overall ticket revenue declined; second, tourists' travel methods became more diverse, with self-driving tours becoming the mainstay and cruises gaining attention; third, outbound tourism became a highlight of consumption, with Asian countries being the most favored; fourth, civilized tourism gradually became a consensus, and uncivilized tourism behaviors decreased.

　　Isn't the severe homogeneity and fierce competition in the construction machinery industry similar to those overcrowded tourist spots? Let's compare National Day travel with the construction machinery market and discuss the path of differentiation in construction machinery.

　　Rational Travel VS Differentiated Development

　　Before the Golden Week arrived, a considerable number of scenic spots followed the principle of "price increase during holidays." Compared to the skyrocketing ticket prices before the holiday, the overall ticket revenue during the Golden Week declined. According to statistics from the National Tourism Administration, the ticket revenue during the National Day Golden Week was 1.604 billion yuan, a year-on-year decrease of 2.43%. From October 1 to 5, the ticket revenue of scenic spots nationwide experienced a year-on-year decline for five consecutive days.

　　At the same time, some popular scenic spots also saw a significant decrease in visitor numbers, such as Jiuzhaigou, which was listed as the "most crowded scenic spot," receiving only over 8,000 visitors on the first day of the Golden Week. In contrast, Jiuzhaigou received over 30,000 visitors on the first day of last year's National Day, which is only a quarter of last year's figure this year. Additionally, the number of visitors to many 5A scenic spots, such as Huangshan and Wutai Mountain, did not meet expectations.

　　According to analysis, the decline in ticket revenue has multiple reasons. First, the weather conditions in many places during this year's Golden Week affected tourists' travel; second, tourists traveled more rationally, choosing to travel during off-peak times; third, the rise of vacation tourism and rural tourism also diverted visitors from traditional scenic spots; fourth, many popular scenic spots introduced various methods to divert tourists to avoid congestion.

　　The construction machinery industry also has a similar phenomenon of "overcrowded scenic spots." It is an undeniable fact that there is overcapacity and severe homogeneity in China's construction machinery products. In some product segments, there are dozens of companies producing the same type of product. Taking loaders as an example, due to relatively low technical content and a mature supporting system, Chinese loaders occupy a very important position both domestically and internationally, meeting domestic market demand while also achieving significant exports. However, there is a serious issue of homogeneity and fierce competition, leading to profit margins being maintained at a relatively low level.